Product and Premium Development

From ideas to industry-leading products

“In a fast-paced, ever-changing market, it is essential to stay proactive.” – D. Viviers

At mysure, great products don’t happen by chance. They are carefully designed, refined, and aligned to market needs.

Drawing on years of automotive industry experience, we work alongside OEMs, dealers, brokers, and underwriting partners to create value-adding products that are competitive, relevant, and easy to sell. Our focus is simple: develop solutions that protect customers, support partners, and continue unlocking value throughout the product lifecycle.

Products are strategically developed around your target market, customer demographics, and sales environment. By aligning benefits with customer needs and business objectives, we create solutions that offer strong value propositions, improve customer satisfaction, support sales performance, and deliver sustainable long-term product success

No two partners are the same. We work closely with stakeholders to understand specific requirements and develop customised product structures that align with your brand, distribution model, customer profile, and commercial objectives while supporting business growth and long-term market relevance.

Through ongoing analysis of claims data, customer feedback, industry developments, and market trends, we continually refine products to ensure they remain relevant, competitive, customer-focused, and aligned with changing industry expectations and evolving customer requirements.

We regularly benchmark our products against industry standards and market developments to ensure they remain competitively positioned, appropriately priced, and attractive to customers while maintaining profitability and delivering meaningful benefits throughout the product lifecycle.

Clear product structures, practical benefits, and transparent cover options make products easier for sales teams to explain, easier for customers to understand, and effective in managing underwriting and customer risk responsibly.

Why Choose mysure as Your Solution Partner?

We Understand the Automotive Industry

With more than a decade of experience designing, underwriting, administering, and managing automotive value-added products, mysure understands the challenges faced by dealers, brokers, OEMs, and customers. Our practical industry knowledge allows us to create solutions that are relevant, effective, and built for long-term success.

More Than a Product Provider - True Partner

We believe in building long-term relationships, not simply selling products. From product design and pricing to claims handling, compliance, training, administration, and marketing support, our hands-on approach ensures partners receive ongoing guidance, support, and expertise at every stage of the journey and relationship.

Focused on Value and its Potential

Everything we do is guided by our commitment to “Unlocking Value.” We develop solutions that create meaningful benefits for customers, improve profitability for partners, and support sustainable business growth. By combining innovation and industry expertise, we help our partners achieve more while protecting what matters most.

Why partner with mysure

Automotive VAP Products